The elevator speech is something you will remember or hear a friend doing to describe herself or himself to a group of people. I can recall some particularly memorable moments when I have heard someone say his name and then fumble his way through saying it in his Elevator speech. Sometimes you think “What on Earth has he said?” You know the person was not actually describing themselves to anyone, and developed his speech to fit his job application.
So if this is not something you do often you may not be quite sure what this statement actually is. In reality, once you have a good chance of talking about yourself and a good elevator speech, you are probably entitled to develop an elevator speech for any job you are applying for. In a web-based position you will learn what can be described as an elevator speech, if you feel as if you can describe pretty much anything you have ever done. The possibilities are endless.
Another important aspect to developing this type of speech is developing your own style and signposting your distinct personality that will make your speech stand out for others who are looking for what you can offer. You may find this better described as a “Descriptive Presentation” because quite simply, you can describe anything or write anything. Writing this type of speech may not seem as obvious as it really is, I assure you.
This type of speech contained within an “Elevator Speech” may come across as an overly general statement, but I do not believe this to be the case. Discussing a job application or career opportunity with someone can lead to a future opportunity. If there is nothing as valuable as the opportunity to make any lasting impressions, developing a descriptive presentation can be a very productive and effective technique.
However, before you ever sit down to develop your speech, ever ask yourself; “So what am I going to say?” Going beyond this, the very first thing you want to consider when it comes to developing a great elevator speech is a catchy greeting. Being able to address an individual and be able to paint him or her in a very positive light is extremely necessary. Many times business associates will get seconds of a one-sided elevator speech that leads to an elevator speech which takes the focus off you and your business to the person you are speaking with. If you want to differentiate yourself from others, this is the one tool you must have.
The other aspect to developing the elevator speech maybe your confidence. If you are able to thoroughly explain yourself, you are being effective and you are drawing in others who will be able to identify more with what you are seeing. When you are able to give yourself a well thought out and professional elevator speech, your confidence will help you to execute this skill.
Over time each and every client you meet will have a chance to ask you about what you do and what you are exactly involved with. In these cases, you want to answer this question as effectively and as quickly as possible and provide the details they were looking for. The elevator speech can make all the difference in whether or not they are willing to actually read your material or listen to what you have to say. The presentation you develop on a job application can be your salesman or your saleswoman. The words you choose to address the applicants fears (some of which may be real), will make or break your job application with an individual. It’s also a good idea to dress well and carry a clear handbag to show you have nothing to hide.
Once you develop a strong and clear elevator speech, you want to make sure it stays at the forefront of your mind. Even if you do not get any further in the appointments with a person, you can refer back to your memorized speech in one of two ways. You may refer back to the person to remind them why you are a very qualified candidate for a position, or you can melodize the presentation you have developed, wherever you are in the job process.
After speaking about your career, make sure to practice your delivery on some of the people you are speaking to. Explain you lack confidence in your delivery of your presentation, and are looking for new ideas to improve this area. Then ask them to critique your presentation on this model. You will be very surprised if you get very few available critique, and if you are given any at all. This allows you to adjust some conversational modes immediately and allows you to perfect your elevator speech.
As soon as you’ve secured a face-to-face interview, make sure that all you need to develop your elevator speech fit into the 30-second timeframe you had requested your dialogue with a hiring manager. This should be the next step. The most beneficial application of the elevator speech comes from giving it to you during the interview. You will find that you will be very impressed when the person you provided the speech to takes the time to listen and take notes of your explanation.